FRACTIONAL CMO | B2B AND FINTECH | 25 TO 1,000 PEOPLE
Audit. Build. Compound.
Diagnosis in days. A working structure in a month. Results within the quarter.
Trusted by teams at
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“...achieves great results in surprisingly short time scales.”
Selected B2B marketing results
Pleo
32%CAC reduction within quarter
Direct P&L accountability for the marketing budget.
Deliveroo
5xmore merchants in 12 months
B2B marketing function built from zero ahead of IPO.
PayPal
63%of leads became opportunities
Always on lead nurture programme. Winner of the Digital Impact Awards 2016.
Where is your growth stuck?
Which of these keeps you awake at night?
- AAuditI cannot tell if our marketing is working.You getAn audit of your marketing and a checklist of what to fix, in order.Who owns the resultYou. The checklist shows you what to fix.How longDiagnosis in days.Best forLeaders who do not know if marketing is working, or what to fix first.
- BBuildThe team is busy, but we are not getting results.You getThe audit checklist, plus regular check-ins and review while your team builds the plan.Who owns the resultYou. Your team builds, with steer and review.How longA working structure in a month.Best forCompanies with an in-house team that needs direction and review.
- CCompoundNobody owns marketing strategy, agencies and budget.You getEverything in Build, plus a senior marketing leader runs the budget, the team and the agencies.Who owns the resultA2B2C. Owns the plan, budget and team, and reports against a target agreed with you.How longOngoing. Days per month agreed with you.Best forCompanies where no one owns marketing and budget.
Selling your company or buying one? We get your marketing ready. See how Compound works
What people say
PayPal and Deliveroo
“Jana has two core strengths (1) long term clear B2B Marketing vision (2) urgency to execute on her strategy.”
Mark Graham
Product and Transformation Executive, Paysafe.
Paysafe
“...turn teams of 1 in to fully operational business units delivering above and beyond revenue targets.”
James Ross
Senior Director of Marketing.
Deliveroo
“...where she really excels is building teams capable of change.”
Paul Acott
Founder, revopoly.io.
Who you work with
Meet Jana
Jana is the founder of A2B2C Marketing, based in London and working globally. She knows what it is like when pipeline drops and everyone in the room looks at marketing, because she has been in that seat, in companies growing fast and under pressure. She always starts with the numbers, and every plan is ready for a CFO to check. She works with owners, CEOs and revenue leaders who want to see what their marketing spend returns. More about Jana
Find where your marketing is stuck
Let's talk and find out if we are a fit.
- No pitch deck.
- A straight view on what is holding marketing back.
- A short proposal only if there is a clear fit.
Questions
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works with your team part time or embedded. We find what stalled growth, build the structure and systems to fix it, and own results until a permanent leader is in place.
What is the difference between a fractional CMO and an interim CMO?
A fractional CMO works with you part time, alongside your team. An interim CMO is embedded and covers the role until a permanent hire starts. Build is the fractional model. Compound is the interim model.
How fast will we see results?
Diagnosis takes days. A first read-out comes within two weeks, a working structure within a month, and first results within the quarter.
Can you do the work of my whole marketing team?
No. You need people who do the day-to-day work, either an internal team or agencies. We come in as the senior marketing leader. We set the framework, the order of work and the plan, and we direct the people and agencies who deliver it. If you need a team of doers, we can put you in touch with a trusted group of specialists in brand identity, digital marketing or CRM.
Who is this for?
Scale-ups with a sales team, a marketing gap and no time to waste.